The Ugly Sweater Co. is a seasonal apparel brand owned by Castlewood Apparel Corp. known for designing fun, festive, and boldly themed holiday sweaters. Historically, the Ugly Sweater Co. operated through traditional wholesale channels, including vendor relationships with Amazon, where products were sold in bulk and managed independently by retail partners.
Recognizing the opportunity to own their presence on Amazon and reach customers directly, the team brought in Amplifyy to build a Seller Central operation in time for peak holiday demand and continue to support tight, high-stakes seasonal timelines.