How to Use Amazon’s New AI Shopping Assistant to Drive More Sales
Amazon’s new Alexa for Shopping experience gives sellers more opportunities to connect with shoppers through conversational search, AI-generated recommendations, automated replenishment tools, and product comparisons directly inside the Amazon ecosystem.1 Amazon says the tool combines “deep product knowledge,” shopping history, conversational context, and AI-powered assistance to create a more personalized shopping experience for customers across […]
The Amazon Glow-Up: Holiday Selling Strategies for Beauty & Personal Care Brands
The holidays on Amazon aren’t for the faint of heart, especially in the beauty and personal care space. Between aggressive pricing, soaring ad costs, and the delivery cutoff clock ticking in the background, it’s a wonder any brand manager gets to sip their peppermint mocha in peace. But this season doesn’t have to be chaos. […]
How to Set Up Your Amazon Storefront for Post-BFCM Holiday Rush
Black Friday and Cyber Monday Amazon sales may be the headline acts of the holiday season, but any seller who’s been around the block knows the show doesn’t end there. Once the shopping frenzy winds down, a second wave of eager buyers rolls in: last-minute gifters, indecisive shoppers, and buyers who finally gave up waiting […]
What to Expect from Amazon SEO Services (& How They Help You Sell More)
Amazon is one of the most competitive marketplaces in the world. With millions of products listed and new sellers joining every day, visibility is everything. That’s where Amazon SEO comes in. Sellers who want to grow consistently on the platform can benefit from expert support through Amazon SEO services, which focus on making your products […]
Amazon Prime Big Deal Days: Timing, Strategy & Growth Tactics
Are you ready for the shopping surge that shapes Q4? Amazon’s Prime Big Deal Days 2025 take place on October 7th and 8th. After strong performance in Prime Big Deal Days 2024, sellers now have the chance to capture even more early holiday demand. This two-day event is not a simple sales bump; it’s a […]
BFCM & Beyond: Cyber Monday Power Moves for Amazon Sellers
Cyber Monday grows in scale every year, and for Amazon FBA seller accounts, the opportunity is massive. Together with Black Friday, it forms what many in eCommerce call BFCM, short for Black Friday Cyber Monday. These two events mark the official start of the holiday shopping season. And in recent years, we’ve seen shoppers get […]
Amazon PPC Advertising: 5 Questions Every Seller Asks (& How to Answer Them)
Selling successfully on Amazon requires more than uploading products and hoping for organic traffic. For many sellers, advertising is the lever that drives visibility and helps products reach the right buyers at the right time. But for newer sellers, the mechanics of Amazon PPC advertising, from bidding strategies to campaign structures, can feel confusing. The […]
How Amazon FBA Sellers Can Capitalize on Classroom Wish Lists
The start of the school year is a busy time for teachers and parents, but it’s also a massive opportunity for Amazon FBA sellers. With more educators turning to Amazon to crowdsource supplies through classroom wish lists, a new and growing ecommerce niche has emerged: the classroom wish list economy. From organizers and dry-erase markers […]
Prime Day Pitfalls: 7 Mistakes That Sabotage Amazon Sales (& How to Fix Them)
Prime Day is one of the biggest sales opportunities of the year—but it’s also one of the easiest to mismanage. Even experienced sellers can fall into familiar traps: launching too late, overlooking mobile users, or running out of inventory mid-campaign. And when the clock is ticking, mistakes don’t just cost you sales. They cost you […]
The Tariff Tipping Point: What Amazon Sellers Need to Know About Supply Chain & Sales in 2025
Tariffs are back, and they’re not just a footnote in the nightly news. For Amazon sellers, they represent a defining moment: where trade policy collides with profitability. Whether you’re a brand managing Fulfillment by Amazon (FBA) or juggling your own logistics through Fulfilled by Merchant (FBM), the shifting tariff landscape is poised to affect everything […]