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How to Use Amazon’s New AI Shopping Assistant to Drive More Sales

Close-up of the Amazon Alexa app displayed on a tablet screen, representing Amazon’s AI-powered shopping assistant and conversational shopping experience.

Amazon’s new Alexa for Shopping experience gives sellers more opportunities to connect with shoppers through conversational search, AI-generated recommendations, automated replenishment tools, and product comparisons directly inside the Amazon ecosystem.1 Amazon says the tool combines “deep product knowledge,” shopping history, conversational context, and AI-powered assistance to create a more personalized shopping experience for customers across […]