Are you ready for the shopping surge that shapes Q4? Amazon’s Prime Big Deal Days 2025 take place on October 7th and 8th. After strong performance in Prime Big Deal Days 2024, sellers now have the chance to capture even more early holiday demand. This two-day event is not a simple sales bump; it’s a Q4 kickoff that can define the rest of the season.
Whether you’re fulfilling orders yourself or running through Amazon FBA services, the opportunity is the same: build visibility, convert shoppers before Black Friday, and carry momentum into Cyber Monday, Black Friday, and December. FBA Amazon sellers may enjoy the added advantage of Prime shipping and warehousing support, but all sellers stand to benefit if they prepare correctly.
What Is Prime Big Deal Days?
So what is Amazon Prime Big Deal Days and what does it mean for sellers? Sitting between July’s Prime Day and the November retail rush, Prime Big Deal Days is Amazon’s second major shopping event of the year, designed to spark early holiday buying and give sellers a mid-season boost. Shoppers must be Prime members in order to snag deals.
How Long Is Amazon Prime Big Deal Days?
The event officially runs for two days, beginning at 12:01 a.m. PDT on October 7, 2025 and ending at 11:59 p.m. PDT on October 8, 2025.1 Some promotions may go live early, and a number of deals often linger afterward, but the 48-hour window is when traffic, urgency, and conversions peak. The short time frame makes preparation critical, because shoppers tend to buy quickly and competitively. That’s why sellers frequently see it as both a profit driver and a dress rehearsal for Black Friday and Cyber Monday.
Sellers must treat those two days as a concentrated push. This means budgeting ads so they don’t run out too soon, keeping promotions staggered for consistent visibility, and highlighting urgency messaging on the second day are all tactics that separate average performance from exceptional results.
Why Amazon Sellers Should Care
The stakes are high with this sales event. According to Amazon, Prime Big Deal Days 2024 was the company’s biggest October shopping event ever, with than $1 billion saved globally across millions of deals.2 Independent sellers also saw record sales compared to 2023, proving the event has become an essential driver of early holiday demand.2
Sellers who participated in Amazon Big Deal Days gained not only revenue but also valuable insight into which ads, listings, and price points converted best before the November rush.
For FBA Amazon sellers, the advantage was especially pronounced. Prime-eligible listings consistently outperformed FBM offers thanks to faster shipping and consumer trust. But even non-FBA sellers captured meaningful traffic by leaning into strong copy, well-timed ads, and competitive pricing.
The lesson is clear: whatever your fulfillment method, the event is a chance to expand reach, win new customers, and build a foundation for Q4 growth.
And again, customers may continue browsing related categories, comparing prices, and revisiting listings even after Amazon Deal Days end. This is really fertile ground for retargeting campaigns, email outreach, and review requests. If you position yourself well in the days that follow, you can extend sales momentum all the way to Cyber Monday.
Last-Minute Big Deal Days Fixes
If it’s already October, a full overhaul isn’t realistic. But incremental improvements to product content can still make a noticeable difference. Adding keywords like “Prime Big Deal Days 2025” or “Amazon Deal Days” into titles, bullets, or descriptions helps capture last-minute search visibility. Updating images to include seasonal context or showing products as bundles reinforces giftability. And tightening mobile readability improves conversion rates during a period when a large share of traffic comes from phones.
Tips for Sellers with Only a Few Days Left
- Add urgency-driven language like “Ends Soon” or “Final Hours” to listings and ads
- Activate coupons, as they’re fast to set up and attract price-sensitive shoppers
- Incorporate seasonal imagery into listings and highlight your best bundles
- Add comparison charts and FAQs at the end of listings to ease buyer hesitation
- Review ad budgets daily to make sure your spend isn’t exhausted too early
- Promote best sellers in Sponsored Products campaigns for maximum visibility
- Retarget browsers immediately after the event to extend sales momentum
Shopper Trends to Anticipate
Shoppers are leaning into discovery tools, omnichannel browsing, and loyalty-driven decision-making in ways that shape how products are found and purchased.
One major trend is the use of Amazon’s AI-powered shopping assistants. Amazon encourages customers to use tools like Rufus, Inspire, and Amazon Lens to help get tailored deal recommendations, browse curated feeds, and identify similar products in the Amazon Store.1 To make your products stand out in these tools, you’ll need clear product copy, strong FAQs, and compelling imagery.
Sustainability and brand reputation also continue to shape purchasing decisions. Shoppers look beyond price and put more focus on authentic reviews (reviews not done by bots or paid customers) and even product materials before adding to their card. In categories like home goods, beauty, and personal care, trust and transparency can tip the scale.
Advertising Strategy for 2026
Advertising is one of the most powerful levers available to sellers during Amazon Prime Big Deal Days. To maximize results for future Prime Big Deal Days, many brands start testing PPC campaigns in September so algorithms can optimize before October. Sponsored Products remain the backbone for conversions, but layering in Sponsored Brands, Sponsored Display, and video formats can expand reach and awareness.
Promotion types for this event include Lightning Deals that deliver urgency and quick sell-through, Best Deals that extend visibility across both days for greater exposure, and Coupons that appeal strongly to price-sensitive shoppers.
Costs-per-click are usually high but still lower than what sellers face in November. That makes Amazon Big Deal Days a great time to experiment. The key is daily vigilance. Monitor spend, pull back on underperforming SKUs, and funnel budget into the listings that are converting fastest. Even simple adjustments in real time can prevent wasted spend and strengthen ROI.
Inventory & Fulfillment Lessons
Of course by October, it’s too late to make drastic adjustments to inventory for the 2025 event. But this is the right moment to analyze past events and set baselines for the future. Prime Big Deal Days 2024 data helped buyers understand where they underestimated demand and where stockouts cost them sales.
The smart move is to treat inventory as a planning tool, not just a constraint. FBA users should monitor their Inventory Performance Index and take advantage of Restock Recommendations or Amazon Warehousing & Distribution (AWD). FBM sellers should evaluate warehouse space, shipping reliability, and customer service capacity. These are the factors that impact October but also determine competitiveness when the holiday rush hits in November.
Keeping Momentum Beyond October 8
Treat Amazon Prime Big Deal Days as a launchpad for the rest of Q4. Immediately after the event, retarget browsers and cart abandoners, launch review campaigns, and analyze which keywords and creative elements drove conversions. The data is the raw material for your Black Friday and Cyber Monday playbook.
By December, the sellers who acted on those insights are the ones still holding the Buy Box and winning repeat orders. Those who didn’t may be left struggling to catch up. FBA Amazon sellers may enjoy logistical advantages, but every seller has access to the same wave of high-intent shoppers. What you do before, during, and after the event determines whether you ride that wave into November or let it pass you by.
If you’re an Amazon seller, Big Deal Days should be an essential part of your calendar. They deliver profit, yes, but they also give you insights you can carry into every future event. Prime Big Deal Days 2024 gave sellers a preview of what worked; this year, the winners will be those who take those lessons and execute with even greater precision.
At Amplifyy, we partner with all kinds of Amazon sellers to forecast inventory, optimize listings, and run advertising campaigns that win when it matters most.
Ready to make the most of Prime Big Deal Days 2025? Contact Amplifyy today and let’s turn Q4 into your strongest season yet.
Sources:
1. Prime Big Deal Days Is Back October 7–8: 5 Shopping Tips, Amazon
2. Amazon’s Prime Big Deal Days Was the Company’s Biggest October Shopping Event Ever, Amazon
