Human by design
No faceless handoffs, mystery account managers, or “watch this tutorial” support. Just people who know Amazon and know your business.
Our leadership
We’ve served brands of every size and sector, but our expertise isn’t bound by categories. We customize services to fit your needs, whatever your niche may be.
Kevin Dormer
Founder & CEO
Kevin Dormer is the Founder and CEO of Amplifyy, helping brands build and grow their Amazon businesses. He leads the agency’s strategic direction, combining a hands-on approach with a focus on lasting client partnerships, stronger marketplace performance, and profitable growth.
Michael Federico
Vice President of Customer Success
Michael Federico is Vice President of Customer Success at Amplifyy, helping brands turn their Amazon goals into actionable plans. He focuses on strong client relationships, clear communication, and proactive support to keep priorities aligned and build a foundation for long-term growth.
Matthew Fitch
Vice President of E-Commerce Operations
Matthew Fitch is Vice President of E-Commerce Operations at Amplifyy, helping brands navigate the complexities of Amazon. He focuses on efficient processes, operational problem-solving, and consistent execution to support stronger marketplace performance and sustainable growth.
Amazon experts you can actually talk to
At Amplifyy, Amazon expertise comes with actual people attached to it. Our team has helped build Amazon businesses from $0 to more than $200 million across categories like consumer goods, health and wellness, food, apparel, and more, and we stay involved as brands push beyond that first major milestone. You’re not handed off to a rotating cast of account managers or pointed toward a two-minute tutorial when something needs an answer.
We don’t believe Amazon sales should ever become fully automated. Technology is useful, but it can’t match the judgment, context, or continuity of someone who actually knows your business. Our clients get experienced specialists who value the brand, know the history behind the numbers, and keep spotting opportunities to improve profitability, strengthen product performance, and make better decisions about where to invest next.
Our specialists stay close to the work across every part of the Amazon business, from copywriting and brand presentation to customer management and performance strategy. We can meet weekly, biweekly, or monthly to review performance, talk through decisions, and keep momentum from getting lost between check-ins. Amazon changes fast. Our standards don’t. So come work with a team that treats your Amazon business like something worth understanding, not just servicing.
